EDO

EDO, Inc. is a leading platform in the advertising industry, known as "The TV Outcomes Company." Founded in 2015 by Edward Norton and Daniel Nadler, EDO specializes in measuring the effectiveness of TV ads by connecting ad exposures to consumer actions and economic outcomes. The company provides predictive and historical behavioral engagement data, helping marketers, networks, and agencies optimize their TV campaigns. Headquartered in Los Angeles and New York City, EDO works with top brands, studios, and advertising agencies to drive better results from their media investments.