Asiff is the President of Figure, a company transforming financial services through Blockchain technology. Asiff was formerly President and COO of Coinbase, the world's leading crypto exchange. Prior to Coinbase, he was a PE/VC investor and advisor having held many notable positions including Operating Partner with Andreessen Horowitz, Senior Advisor with Bain Capital and Advent International, Chief Restructuring Officer of HP and as Partner with TPG Capital, one of the largest PE firms worldwide. He serves on the boards of Nubank and Forge, is a former public board member of Advent Software and Citrix Systems Inc. and served on the boards of Saxo Bank, TES Global, RentPath, and Eze Software. Asiff is also a guest lecturer at UC Berkeley's Haas School of Business. He received an MBA with honors from The University of Western Ontario, and a Bachelor’s degree in Computer Science from The University of Calgary.